'Check Today, See Tomorrow' - Behind the Scenes (Deception Bay, QLD)
The Indigenous Eye Health Unit (Minum Barreng) at The University of Melbourne were proud to partner with Indigenous Hip Hop Projects and Gilimbaa Creative Agency to create a national campaign called ‘Check Today, See Tomorrow’ promoting diabetes eye care for Aboriginal and Torres Strait Islander people.
It includes a suite of print and multimedia resources encouraging Aboriginal and Torres Strait Islander people with diabetes to get an eye check at least every year to prevent vision loss and blindness.
The three communities involved in the development of ‘Check Today, See Tomorrow’ resources help to reflect the diverse cultural and regional diversity of Indigenous Australia. The communities include urban, remote and rural settings, and are in three states:
• Deception Bay, South East Queensland
• Looma Community, Kimberley, Western Australia and
• The Grampians region, Victoria
This ‘behind the scenes’ video helps to show the iterative, engaging, community-driven process that was taken with Institute of Urban Indigenous Health (IUIH), Deception Bay Clinic, Moreton ATSICHS and community members to provide input into a national campaign to raise awareness around the issue of diabetes and eye health in Indigenous communities.
This community engagement was integral to understanding the motivation, ability and triggers for behavioural change from community members directly affected by diabetes and/or affected by vision loss from diabetes. It shows the brainstorming, music recording, filming, art workshops, interviews, photos and a sense of achievement in creating the ‘Check Today, See Tomorrow’ resources. Key themes, slogans, language, design and imagery to be created for the overall ‘look and feel’ of a suite of social marketing resources. The ‘Check Today, See Tomorrow’ resources include a resource kit and series of multimedia resources.
The implementation of these resources will be supported by IEH in regions that are currently being engaged under the guidance of the Roadmap to Close the Gap for Vision.
For more information on the additional ‘Check Today, See Tomorrow’ diabetes eye care resources please visit: http://iehu.unimelb.edu.au/diabetes-eye-care/resources