How the 'Check Today, See Tomorrow' resources were made - Behind the Scenes
The Indigenous Eye Health Unit (Minum Barreng) at The University of Melbourne were proud to partner with Indigenous Hip Hop Projects and Gilimbaa Creative Agency to create a national campaign called ‘Check Today, See Tomorrow’ promoting diabetes eye care for Aboriginal and Torres Strait Islander people.
It includes a suite of print and multimedia resources encouraging Aboriginal and Torres Strait Islander people with diabetes to get an eye check at least every year to prevent vision loss and blindness.
This ‘behind the scenes’ video helps to show the iterative, engaging, community-driven process that was taken to develop the ‘Check Today, See Tomorrow’ diabetes eye care resources.
The three communities involved in the development of ‘Check Today, See Tomorrow’ resources help to reflect the diverse cultural and regional diversity of Indigenous Australia. The communities include urban, remote and rural settings, and are in three states:
• Deception Bay, South East Queensland
• Looma Community, Kimberley, Western Australia and
• The Grampians region, Victoria
The ‘Check Today, See Tomorrow’ resources were created ‘by community for community’ using music, art and sharing personal stories as the backbone for community engagement and participation. This community engagement was integral to understanding the motivation, ability and triggers for behavioural change from community members directly affected by diabetes and/or affected by vision loss from diabetes. It shows the brainstorming, music recording, filming, art workshops, interviews, photos and a sense of achievement in creating the Check Today, See Tomorrow resources.
This community engagement also allowed for key themes, slogans, language, design and imagery to be created for the overall ‘look and feel’ of a suite of social marketing resources. The ‘Check Today, See Tomorrow’ resources include a resource kit and series of multimedia resources. The implementation of these resources will be supported by IEH in regions that are currently being engaged under the guidance of the Roadmap to Close the Gap for Vision.
IEH would like to acknowledge the contribution and guidance of the:
• Ballarat and District Aboriginal Co-Operative (BADAC)
• Budja Budja Aboriginal Co-Operative
• Looma Remote Area Clinic
• Deception Bay Clinic
and community members in these regions involved in the development of the ‘Check Today, See Tomorrow’ resources.
IEH would also like to acknowledge the following for their input:
• Kimberley Aboriginal Medical Services Council (KAMSC)
• Western Australia Country Health Service (WACHS)
• Institute for Urban Indigenous Health (IUIH)
• Queensland Aboriginal and Islander Health Council (QAIHC)
• Victorian Aboriginal Community Controlled Health Organisation (VACCHO)
• Victorian Aboriginal Health Service (VAHS)
• Australian College of Optometry (ACO)
• National Aboriginal Community Controlled Health Organisation (NACCHO)
• Diabetes Australia
• Lions Outback Vision
Support for this project was provided by private donors, The Australian Government Department of Health, The Ian Potter Foundation, and The Aspen Foundation.
The artwork for this project was created through a series of community art workshops held in Looma, Western Australia, Deception Bay, Queensland and Ballarat, Victoria.
For more information on the additional ‘Check Today, See Tomorrow’ diabetes eye care resources please visit: