"Join Us" (27s PSA) American Diabetes Association Day at the Fair
2 of 4 PSA’s produced for Social Media ads and for the ADA website.
AUDIENCE: Both longtime donors to the ADA, as well as reaching out to a much younger donor base.
MESSAGE: Walking for Diabetes at the Fair will be really fun. These spots promote the ADA Day at the Washington State Fair in Puyallup. This event was a reset of the longtime Step Out! series of Walks to Stop Diabetes, which had previously been located at a large urban park. This PSA was the second pillar of our message: Join Us for a day of Fun at the Fair and do good work.
APPROACH: Testimonial from two victims of the disease, born 60 years apart, sharing their perspective on the event. Ends with an upbeat call to “Join Us” including “Big” the Fair Mascot.
OUTCOME: more than 300 attended the event and raised more than $80,000 for the work of the ADA.
TESTIMONIAL: I have had the pleasure of working with Terry Simpson at TVisions for several years…. He takes the time to understand the client’s needs from the start to ensure there are no surprises and completes projects on time and on budget. I highly recommend Terry for all of your video production needs! –Paul Tobin, Corporate Development Officer, Northwest Region, American Diabetes Assoc.