Oregon Walks Brand Relaunch Video
A short film for Oregon’s premier walking advocacy organization, unveiling a new name and a bold new vision – from script and messaging to direction, videography and editorial.
“We need to change what it means to walk in our towns and cities,” says Executive Director Stephanie Routh. “And that expanded mission, we realized, required a new name to drive it. And just think of what such a simple thing as walking to work or the store can get us if more people do it. The more people walk, the healthier our population becomes. The cost we all bear in treating epidemics – from traffic crashes to diabetes – gets lower. Our air gets cleaner, we make a real impact on climate change, and our nation gets less dependent on fossil fuels and all the expensive problems they create. And best of all, we achieve stronger, more vibrant communities because people are actually living in them as opposed to whizzing through them.”