PRIDE, or the Pittsburgh Regional Initiative for Diabetes Education, is a program that was formed by the University of Pittsburgh Diabetes Institute (UPDI) and the University of Pittsburgh Medical Center (UPMC). The PRIDE program uses a multi-faceted approach to provide comprehensive diabetes treatment and care throughout southwestern Pennsylvania.

Their flagship video was produced by Agency1903 in 2009 and has helped launched several initiatives including an awareness campaign and an important fundraising effort, as well as an educational tool for those with diabetes and those who are “at risk”.

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