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Swaad (Design process - Ethnography)



Today India is facing urban migration. Indeed, education and job opportunities are more and more interesting but first of all populations want to improve their lifestyle. However, this migration changes eating habits that worsen the sad record of India known as the world capital of diabetes. Urban nuclear family are the most affected by this social fact. Their time pressure take them to a quick and ready-to-eat kind of food.

http://www.behance.net/gallery/Swaad/5476493

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