The Real-Time Marketing Imperative
Many brands struggle with keeping up with marketing in real time. The challenge of getting approvals, much less having someone on top of the brand’s Twitter and Facebook accounts causes more headaches than it’s worth — or so some brands think. But those who are successful are those who respond to current events — in real time.
Moderator: Giselle Abramovich, senior editor-brands, Digiday @GAbramovich
Speakers: Austin Craig, co-founder Orabrush @austinmcraig
Tom Panchak, sr. director, integrated marketing for the Diabetes Group, Johnson & Johnson